Ways To Analyze Your SEO Performance With Semalt


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Every day numerous website owners, webmasters, analysts, and digital marketing agencies brainstorm to enhance the ranking of either their own or client’s websites in Google search results.

All their efforts revolve around a single term, SEO. Identifying and implementing SEO needs helps them improve the position of a website in SERPs (Search Engine Result Pages).

There are tools available to analyze the SEO performance of a website, but finding the right one is nothing less than winning half the ranking battle. 

This article provides you with an understanding of SEO performance analysis and how a reliable source, Semalt, can help you achieve your SEO goals.

If you can’t wait to benefit from the website analytics tool of Semalt, click here and enjoy. You can also continue reading the article and learn about ways to analyze SEO performance with Semalt.

What is SEO Performance Analysis?

SEO performance analysis is the careful examination of a site on various SEO-related parameters. It includes auditing a website and identifying the optimization needs for a higher rank in SERPs.

SEO performance analysis helps you find whether your SEO strategy is on track and which issues, affecting the ranking of your site, you need to address.

Importance of SEO Performance Analysis

Insights provided by the SEO performance analysis eventually helps you with the following:
With this analysis, you make well-thought and strategic decisions. The time and money required for improving the rank of your site also decrease significantly.

In the absence of a thorough SEO performance analysis, making informed decisions to improve the rank of a site in Google search results is almost impossible.

Essentials for SEO Performance

The latest developments to Google’s algorithms focus on rewarding sites that show relevance via content, and not just use technical tricks to rank higher.

There are many SEO fundamentals helpful in analyzing and optimizing a website. Some essential ones are:
Let’s understand each one of them:

  • Technical Crawlability

Every website should provide technical information to web crawlers so that they can understand, detect, and list it in search results. These technicalities are either active or passive, depending upon the website owner’s actions.

Active technicalities comprise of initiatives taken to inform search engines about changes to a site. An example of this approach is connecting your website to webmaster tools of search engines for monitoring its SEO performance.

Passive technicalities comprise of initiatives taken to provide search engines the information required for indexing pages of a site. A passive approach example is to provide an XML file to search engines so that they better understand which content needs indexing.

If your website lacks SEO, all efforts you put in creating and producing exciting content are a waste as search engines fail to index your site.

  • Keyword Relevancy

Keywords are words or phrases people use to search for products, services, or information through search engines. Content publishers and website owners identify keywords most used for searching their products or services, and thus, create relevant content.

When you find the keywords most relevant to your offerings, it becomes easy to create content using them. As a result, your website will attract more and more traffic.

Note that you should not overuse, misuse, or abuse keywords because when this happens, search engines do not waste much time in punishing a website.

  • Content Coding

Websites communicate via web pages, and these webpages must focus on content-coding (follow some specific guidelines and rules regarding content) to maximize the reach and search engine ranking of a website.

Content-coding includes the proper structure of a webpage. It should explain the order of content on a webpage to search engines. Make sure the webpage’s title, its headings and subheadings (H1, H2, H3, H4), its excerpt, and other things are coded for easy recognition by search engines.

You should also use appropriate keywords and keep their density right on your webpage. Take care of keyword density guidelines for videos and images as well.
Today, backlinks are crucial because they influence the ranking of a webpage on search engines. Backlinks are simply websites linking back to a webpage. 

Understanding the game of backlinks is a bit tricky. There are two things one needs to understand:
  1. All sites indexed on Google are given a PageRank based on the number of sites linking back to them.
  2. Backlinks coming from a single website with high PageRank have more weight compared to backlinks from hundreds of sites with low PageRank.
If your webpage gets backlinks from a website with high PageRank, search engines start considering your webpage a critical resource, and thus, rank it higher.
Social Media platforms are very efficient when it comes to sharing content. Sharing an article or a media file on social media platforms like Facebook, Twitter, LinkedIn, and others mean creating high PageRank backlinks to a website.

As almost every content is shareable on social media by anyone, some people think more sharing improves the rank of a website. Well, it is not 100 per cent true. 

For search engines, a piece of content is valuable if it has more shares along with higher engagement. It includes the number of likes, comments, and re-tweets or re-shares.

If this happens with your website, search engines will realize that content on it is valuable and has gathered appreciation through actions. So, they’ll rank it higher naturally.

  • User Experience

Search engines, like Google, rank websites not only because of technical compliances, keywords, content, and social media sharing but also because of the real experience of users with a webpage’s content.
     
User experience includes the design of a website and the placement of content on it. In addition to other fundamentals, Google also considers the placement of call to action elements on a webpage.

Google appreciates if elements like advertisements or subscribe button or buy button are accessible without scrolling the page down. Yes, it benefits the rank of a website.

It doesn’t mean misusing this section (above the fold). For example, Google punishes when it finds that your website has more ads above the fold.

  • Content Publishing Frequency

A website should have content to be indexed and ranked in search engines. If there are more content pages on websites, search engines have more links for reference.

It is the reason for the popularity and success of news sites. They regularly publish a lot of content that, in turn, increases not only the number of indexed pages but also traffic.

There are also specialized blogs that regularly post articles having the same keywords and themes. This arrangement tells Google that these specialized blogs are resourceful. So, it ranks them higher.

All this means the content publishing frequency is an important ranking factor. If you regularly post new, optimized, and relevant content on your website, search engines will observe it and improve its ranking.

Analyzing SEO Performance with Semalt

Taking care of all the essential elements of SEO is not easy for an individual. That’s why there are digital marketing companies, like Semalt, having experts to handle different SEO elements.

In companies like Semalt, some experts handle content curation, some handle technicalities, some focus on backlinks, and it continues like this. Collective efforts of these experts result in improving the SEO performance of a website. 

Semalt offers the next-level web analytics service that:
 
Semalt helps with all KPIs (Key Performance Indicators) for the success of SEO. Some of them are:

How Website Analytics Works?

First, you need to register with Semalt and initiate the process to get analytical data. When the process completes, you’ll get a detailed report containing:
You can also convert this detailed report into CSV as well as PDF formats and download them on your computer. Semalt also allows emailing this analytics report.

How to Start?

Starting with the analysis of a website is easy and free. You just need to enter the site’s domain, and within a minute or two, you’ll learn about the factors preventing your website from a higher rank in search results.

To add your site to ‘PRO analyze’ for free, you can click here and scroll down. When you find it, just enter the name of your website and click on the ‘Start Now’ button.
 

The Bottom Line

Analyzing SEO performance is vital for improving the rank of a website on search engines. It helps you identify the factors responsible for downranking your website.

The analysis is the first step to improve the SEO performance of a site. It informs you about the factors requiring improvements, so work on them.

However, the best way is to hire the services of a digital marketing agency, like Semalt. With Semalt, you can relax on your couch and watch your website becoming incredibly popular.